Last night, Ferrari World Abu Dhabi and Yas Waterworld, hosted jointly a Special Opening Event, kicking off the Chinese Visitor Summit 2013.

Roofed under the largest existing Ferrari Logo, the delegates from China were introduced to the world’s largest indoor and first Ferrari branded theme park, furthermore enticed by the other remaining world-class attractions Yas Island has to offer.

Trumping its second year, the Chinese Visitor Summit 2013 is spearheaded by i2i Group China and Nicholas Publishing International, whilst strongly backed by Abu Dhabi Tourism and Culture Authority (TCA). Dedicated to tapping into an exciting new market, TCA are avidly committed to boosting Chinese presence, exposing the Chinese traveller to the glitz and sought-after travel destination Abu Dhabi has to offer.

Consisting of a delegation of 75 Chinese, the summit will be attended by outbound tourism bookers, Chinese media, CEOs as well as sports events producers from wholesale, retail, leisure, golf, adventure and FIT operators. The delegates will be experiencing, and later sharing with a wider Chinese travel audience, Abu Dhabi’s greatest attractions including Yas Island, the region’s prime leisure and business destination.

Attracted primarily by UAE’s wealth of tax-free shopping opportunities, as well as ease of access and entry, today the Chinese traveller has varied interests including; culture & heritage, gastronomy, beaches, resorts and golf.
In partnership with the summit, Yas Island is keen to showcase its selection of ‘jewels’. “Boasting the only Emirati themed waterpark, Yas Waterworld, sensational sea views on our world renowned golf course, Yas Links, the languid leisure of Yas Beach and the highly anticipated Yas Mall, needless to say we tick a lot of the boxes!”, says Karim El Guanaini, Vice President, Destination Management Yas Island.

With a schedule of events planned for the Chinese delegation, guests visiting Yas Island are anticipated to take a daring ride on the world’s fastest rollercoaster at Ferrari World Abu Dhabi followed by a bird’s eye view as they soar above Yas Island on a Seawings plane, Yas Island’s resident seaplane.

Mike Oswald, General Manager of Ferrari World Abu Dhabi and Yas Waterworld said, “Chinese travelers appreciate novel experiences – and Yas Island’s entertainment offering with its winning formula definitely delivers an impact. Today we wanted to offer our Chinese travel partners the chance to see for themselves what’s in store for their clientele. Both Ferrari World Abu Dhabi and Yas Waterworld offer truly unique experiences; the first immerses visitors in the passionate and thrilling world of Ferrari and the second takes them on the ultimate water adventure in a pearl diving inspired waterpark. Two sensational stories delivered through world class rides, slides and attractions which we are certain will capture the hearts and minds of Chinese travelers.”

Continually committed to the needs of its various markets, amongst the exciting developments in the retail arena on Yas, is Yas Mall, Abu Dhabi’s first super-regional mall. Set to open in March 2014, when finished, it will be one of Abu Dhabi’s exclusive shopping destinations undeniably a catalyst for boosting the popularity of the Island for the Chinese, one of the world’s most ardent shopping enthusiasts. Highly accessible, at only 20 minutes away from Abu Dhabi and 45 minutes from Dubai, the mall is designed as an indoor city, complete with glitzy neighborhoods and glamorous high-end shopping streets. One of its most prominent features is its Town Square framed by European street bistros and cafés offering an array of international cuisines to quench every craving.

“In line with the anticipation of our soon to be launched new retail offerings, Yas Mall the Chinese Visitor Summit 2013 is a great opportunity for us to strengthen our relationship with the remarkably exponential Chinese market. Providing a platform for us to come face to face with influential trade buyers, enabling us to present them with a complete and up-to-date guide on UAE’s entire offering”, added Guanaini.
 

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