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Bawadi Mall, the largest mall in Al Ain city, attracted more than 1.5 million visitors until the 55th day of its shopping campaign ‘Win Daily’ which will end on 10th August.
Such campaigns are carefully tailored to meet the needs of both residents and tourists and this was the key factor responsible for its success and overwhelming response, according to Khalid Shraim, Senior Marketing Manager at Bawadi Mall.
Shraim added that the other key factor for the success of the campaign was the timing, as it coincided with the holy month of Ramadan.
The campaign spanned peak periods of Ramadan and Eid ul Fitr, with more than 400 outlets in the mall customizing their offers during the 71 days, with a highly positive impact on the shopping movement and the entire retail sector in Al Ain city.
“We are delighted by this overwhelming response to ‘Win Daily’. We have seen a steady increase in footfall, starting from the second quarter of 2013, an increase of more than 4% in June compared to the same period last year. Ramadan was also exceptional in the number of visitors,” Shraim said.
He added: “We have awarded 55 winners until now, with vouchers that can be redeemed until the conclusion of the campaign in 16 days.”
Just before kick-off this campaign, Bawadi Mall had organised a social campaign mainly against smoking ‘Midwakh’ as well as infotainment campaign on the Pharaonic civilization and more than 24 fashion shows over 21 days.
“Al Ain city is a preferred option for tourists, mainly Arab visitors, as well as UAE residents on weekends, thanks to its pleasant weather during Summer. We are continuously organising events in peak periods with great cooperation from the mall tenants.”
Bawadi Mall, developed by Nael & Bin Harmal Inv. Co. L.L.C., houses a mix of international as well as regional retail brands of fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main spacious courts.
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