The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, has appointed Rafi Ahmed as its Head of Global Financial Markets-Europe to expand the division’s services in Europe.

Mr. Ahmed will be based in the NBAD-London branch to lead the development of financial markets product and services for NBAD’s MENA clients and also expand NBAD’s European clients’ access to MENA markets.

“NBAD strong position means we can capitalize on the Bank’s robust finances and brand to expand our international coverage for our clients,” says MahmoodAl-Aradi, the Senior General Manager of Financial Markets Division of NBAD. “Rafi Ahmed has proven that he can build and grow treasury business and we have full trust and confidence in his ability to build a great European business for NBAD, to expand our clients’ access to markets in Europe and also expand our client base there.”

Mr. Ahmed joined NBAD from HSBC where he worked for 10 years. From 2008 until he left, Mr. Ahmed served as HSBC’s Co-Head of global markets MENA where he managed 14 dealing rooms. During his tenure, he more than doubled revenues.

Prior to HSBC, Mr. Ahmed served as vice president of JPMorgan Chase London. During his accomplished career, Mr. Ahmed has managed institutional client businesses across MENA in derivatives, fixed income, credit, and equity products.

“I have built my career on building financial markets business, this is a challenge I welcome. Now I have the chance to do this for the top Middle East bank with a strong financial standings and robust brand,” said Mr. Ahmed. “We will build a two-way business between Europe and MENA and will diversify market access for our clients.” NBAD, the UAE’s largest Bank by assets and market value, has been ranked one of the World’s 50 Safest Banks by Global Finance since 2009 and the Safest Bank in the Middle East. NBAD also has the largest international network among its UAE peers. Its international network spans from Hong Kong and mainland China in the Far East to Malaysia in Southeast Asia; Oman, the UAE, Bahrain and Kuwait in GCC; Jordan and Lebanon in the Levant; Egypt, Sudan, South Sudan and Libya in Africa; Switzerland, France, Channel Islands and the UK in Europe; the USA in North America and Brazil in South America.

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