PointsPay, the innovative solution enabling members of Etihad Guest, Etihad Airways’ industry leading loyalty program, to convert their Etihad Guest Miles to cash, has gained industry recognition with Loylogic - the developer of PointsPay and a leading innovator of loyalty e-commerce and e-payment solutions, winning the Loyalty category at the 2013 Contactless & Mobile Awards (CMA) in London on April 30.

This follows a similar success earlier this year, when Loylogic won the prestigious MPE Loyalty Award at the Merchant Payment Ecosystem conference in Berlin in February.

The awards were in recognition of the PointsPay application, an exclusive, real-time transaction solution that was developed in close partnership between Etihad Airways and Loylogic to enable Etihad Guest Members to convert their miles into cash, with unlimited freedom to spend in-store or online at over 30 million outlets worldwide.

PointsPay was launched globally to Etihad Guest members at the end of September 2012, and has since proved to be a tremendous success with nearly 20,000 registered users redeeming more than 100 million miles at more than 5,000 online and in-store merchants around the world.

Peter Baumgartner, Etihad Airways Chief Commercial Officer, said: “The PointsPay application is a real game-changer that enables us to reward and offer real value to our loyal airline customers with an innovative solution that provides the ultimate in flexibility, enabling them to convert their Etihad guest miles into cash to spend anywhere, anytime.

“The feedback we have gained from our members since we launched the PointsPay application has been amazing - and we salute the team at Loylogic for their commitment and dedication in developing a unique platform that positions the Etihad Guest loyalty program at the forefront of the industry.”

To convert their Etihad Guest Miles into cash, Etihad Guest members simply use their smartphone or visit the PointsPay website to arrange for their Etihad Guest Miles to be transferred into cash, and loaded directly to their PointsPay Visa card before using the card either in-store or online. For online shopping, they don’t even need a physical card, as the system produces a Virtual PointsPay ® card for them to use directly on the web.

The PointsPay application is safe to use as it incorporates robust security standards including automatic information encryption, password protection and notifications whenever miles are converted to credit.

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