International MICE markets are increasingly gravitating towards inspirational event venues and novel incentive packages, saidFerrari World Abu Dhabi officials, ahead of their participation at the Gulf Incentive, Business Travel and Meetings (GIBTM) Exhibition in Abu Dhabi.

“Our MICE clients are primarily looking to make an impact, motivate their team and inspire passion and creativity. Ferrari World Abu Dhabi offers a great mix of space and entertainment capacity to help them achieve these goals. From the rides and attractions, flexible meeting space and diverse F&B options available at the Park’s in-house restaurants, companies can completely customize their experience of the Park and this is a big draw,” said Andy Keeling, Park Manager at Ferrari World Abu Dhabi.

The world’s largest indoor theme park said it was looking to capitalize on Abu Dhabi’s growing appeal as an internationally sought-after MICE destination with its one-of-a-kind corporate offering. The recently launched Abu Dhabi Convention Bureau has set its sights on propelling Abu Dhabi to the top 50 major global destinations within the next five years. Last year, Abu Dhabi was named Best Luxury MICE Destination of the Year at China Travel & Meeting Industry Awards in Beijing, and recognition of the emirate’s superior facilities and unique venues is continuing to garner global attention.

“We’ve seen some creative requests and utilizations of space at Ferrari World Abu Dhabi to stage events that really stand out. The options are many and we collaborate closely with our clients to make each event a unique experience,” added Keeling.

Delegates visiting GIBTM this year will be able to acquaint themselves with the comprehensive support services Ferrari World Abu Dhabi offers its MICE partners to achieve their business goals. Ferrari World Abu Dhabi will exhibit at Yas Island Pavilion, during the three-day event which takes place from March 25th-27th at Abu Dhabi National Exhibition Centre (ADNEC).

With a vast space capacity and more than 20 Ferrari-inspired rides and attractions, Ferrari World Abu Dhabi brings together a spectacularly memorable setting, an inspirational culture built around passion and innovation, a globally recognized brand and an ideal mix of work and play, making it a truly unique and internationally-appealing MICE venue.

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