As part of a series of an infotainment campaign launched by Bawadi Mall in Al Ain city, the Pharaonic theme will be reflected across the mall until March 17. At the sidelines of the campaign, a Pharaonic entertainment program has started from the 7th to the 16th of March featuring two shows daily.

The entire setting under the new theme has been created in-house by the mall’s production team as part of the mall’s commitment to deliver a fun and educational experience to visitors. The campaign aims to attract culture lovers and families.

Khalid Shraim, Senior Marketing Manager at Bawadi Mall said: “Our team has designed popular Pharaonic statues of Khufu, Khafra, Tutankhamun, and the astonishing Sphinx, apart from the usual landmarks like the Pyramids.”

“We achieved great success in 2012, as reflected in the positive feedback from visitors and tenants alike. Our activities are either to celebrate an event or a result of ideas conceived and implemented by our marketing department. This Pharaonic campaign is only the beginning of a series of cultural themes spanning various ancient periods,” Shraim added.

He added: “We try to come up with ideas that are not seen in any other mall in the region. We launched the Pharaonic theme because of its mysterious elements, especially amongst culture lovers. We are proud of our team’s capabilities in executing such a magnificent theme.”

He concluded: “This campaign incorporates a series of offers and fantastic performances. This time of the year attracts large numbers of visitors to the UAE and nature lovers choose Al Ain city as a preferred destination for vacation and we are sure they will love this type of campaign.”

The Pharaonic Egyptian civilization which goes back to 3150 BC was famous for its architectural art which is, until now, has remained one of the most mysterious secrets in history. Very complicated techniques were used in creating the statues by inspired architects and they still serve as an inspiration to artists even today.

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