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Abu Dhabi National Exhibitions Company (ADNEC) today welcomed the Abu Dhabi Convention Bureau, which was launched on 4 March under the umbrella of Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi).
A dedicated, one stop support shop within the Authority, the bureau will aim to position the emirate as a major player in the sector through driving and supporting the development and promotion of events and initiatives, which have recently witnessed remarkable growth rates. The bureau will provide a range of services to the industry including bid presentation support, delegate generation campaigns, local stakeholder co-ordination and knowledge, on-site destination advice, government support co-ordination and marketing assistance.
Abu Dhabi Convention Bureau will serve as a valuable tool in supporting and implementing the company’s blueprint for the events and conferences sector, while listing the Exhibitions Centre, ADNEC and the Al Ain Convention Centre in the calendar of international and global events.
Business tourism plays an important role in Abu Dhabi’s tourism agenda and highlighting the attractions in the emirate of Abu Dhabi on a local, regional and international level. The continuous endeavour is to attract meetings, incentive events, conferences and exhibitions to Abu Dhabi and strengthen the partnerships with global players. This strategy will serve to improve the quality of upcoming conferences in Abu Dhabi and eventually contribute to growing the nation’s economy, in line with Abu Dhabi Vision 2030.
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