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“Development and growth within the airline industry, as well as confronting serious challenges, continues to be led by Middle Eastern hubs and airlines, and spearheaded by airline’s like Abu Dhabi-based Etihad Airways.”
That was the message delivered by James Hogan, Etihad Airways’ President and Chief Executive Officer, in his address to 200 delegates at the Future of Air Transport Conference taking place in London on Monday, December 3.
Mr Hogan spoke in depth about the positive impact the Middle East is having on the global economy and how the focus is shifting from the traditional, more established markets to the emerging economic powerhouses in the Middle East, Asia, South America and Africa.
“In an uncertain world,” Mr Hogan said, “The Middle East is one of the “strong pockets” for growth in aviation.”
In addition to capitalising on its strategic geographical location, Mr Hogan explained that the Middle East region works because of a new approach – highlighting Abu Dhabi as a prime example of a new aviation hub.
“There’s an unprecedented focus on service, we are able to work from a new cost control template and there’s no ‘legacy’ airline baggage,” he said.
Mr Hogan said: “The connectivity provided by Etihad Airways is key to Abu Dhabi’s regional competitiveness and we relish our integral role in inbound tourism and the promotion of Abu Dhabi as a leading global destination.
“Abu Dhabi has a growing, diversifying economy – backed by a Government with the vision, the will and ability to invest in the future.
“The double-digit growth we are seeing is largely supported by the government’s vision for the future which is backed by considerable investment in tourism infrastructure and Abu Dhabi’s willingness to embrace best practice and knowledge in other key areas including manufacturing, education and health.
“Our blueprint for the future is shaped by our commitment to continue our integral and definitive role in the prodigious growth and economic development in the UAE.”
Mr Hogan also described the Etihad Airways journey as one of the fastest-growing airlines in aviation history. In less than 10 years since the airline began operations in November 2003, the company has grown to 10,000 employees from 125 nationalities, with 68 aircraft and 86 direct destinations and 10 million passengers.
Etihad Airways has continued to expand it ‘game-changing’ strategy, gaining footholds in key regions across the world with targeted airline partnerships and equity investments. It currently holds equity investments in airberlin, Air Seychelles, Virgin Australia and Aer Lingus.
Mr Hogan described to the delegates in London how these partnerships and investments have enabled the airline to achieve scale and strengthen its competitive position. The impact in particular can be seen in the 18 per cent of revenue that was generated at Etihad Airways in Q3 2012 by codeshare partners.
He said: “Etihad Airways’ codeshare agreements, with 41 partner airlines, expand our network of destinations to more than 325 major cities – more than any other Middle Eastern carrier. This provides us with a winning customer proposition, a constant and growing revenue stream, and continuing progress toward our goal of sustainable profitability.”
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