Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and six of its key stakeholders are heading for Shanghai later this month as they look to build on growing hotel guest arrivals from China.

The Abu Dhabi delegation will take part in the China International Travel Mart (CITM), which runs from November 15-18 and includes tour operators, hotels and resorts, Etihad Airways – the national airline of the United Arab Emirates – and Ferrari World Abu Dhabi, the world’s largest indoor theme park.

And it’s expected all eyes will be on Ferrari World Abu Dhabi and its soon-to-be-launched theatrical spectacle ‘RED.’
“This is a performance representing speed and passion – a compelling new live show that celebrates the spirit of racing and the glamour of 1960s Italy through a 25-minute spectacle that brings the artistry of live theatre together with breath-taking projections, illusions, choreographed performances, acrobatics and on-stage stunts,” explained Bruno Wiley, Sales Director, Ferrari World Abu Dhabi. “We anticipate it will have significant appeal within the Chinese segment and expect to launch it in the next few weeks.”

“We are enjoying a steadily growing footfall from Chinese tour groups, which is particularly noticeable around key Chinese holiday periods, such as Chinese New Year and national holidays. We are working closely with our travel trade partners locally and in China to offer a full range of creative promotional tools and collaterals in different languages, including Mandarin, to help Chinese tour groups better understand what to expect during their visit. We also have Chinese staff members who can assist with queries about individual rides and attractions.”

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