dmg events Middle East is to launch a major new consumer show at the Abu Dhabi National Exhibitions Centre (ADNEC) in December 2013.

Taking place on 5th - 7th December 2013, The Life & Style Show UAE will comprise of six individual shows; Speed & Power, Home & Living, Fashion & Beauty, Gizmos, Gadgets & Tech, Sport & Leisure and Toys, Hobbies & Games. With thousands of exhibitors and visitors expected to attend, The Life & Style Show UAE will be the largest consumer lifestyle show ever in the Middle East and is set to become a firm favourite on the UAE’s events calendar.

The six events will all be co-located offering visitors a proposition that is truly unique to this region. With a strong emphasis on the visitor experience, the show will be rich in opportunities not only to see but also to participate. Each event will include an array of interactive and innovative features - from Fashion & Beauty’s catwalk shows through to Home & Living’s demo homes.

Visitors to The Life & Style Show UAE will be able to access the six individual events, including the feature areas, via one ticket. In addition to entry, each visitor will also receive a complimentary gift bag packed full of goodies.

The collective events will occupy the majority of ADNEC and are expected to deliver in excess of 50,000 visitors over the three days. This shall be achieved through a comprehensive PR and Marketing campaign including print, online, social media, viral, radio, outdoor as well as guerrilla marketing.

Retail will be an important element of the show’s proposition, offering visitors the chance to walk away with purchases on the day, whether this be clothing or the latest must-have gadget.

"Exhibitors will have the opportunity to reach a diverse audience of Emiratis, residents and tourists from a wide age group who are expected to attend from across the UAE. The show will appeal to everyone due to the wide spectrum of sectors that will be covered by the six events. Whether it is a family looking for a fun day out or a car enthusiast looking for the latest car modifications," said Ashley Roberts, Event Director, dmg::events Middle East.

"Through dmg::events Middle East’s vast experience in launching and running large scale exhibitions such as ADIPEC we are well placed to deliver a show on this scale and to the standard that we intend."

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