In line with its commitment to enhance community outreach, the Abu Dhabi Health Services Company PJSC (SEHA) has announced the extension of its Mas’aool programme to home care patients. The initiative gives patients and their families a chance to interact directly with SEHA and its facilities’ decision makers to apprise them of feedback and opinions on the healthcare received.

In the latest round of the initiative, Mas’aool town hall meetings will be held at regular healthcare providers in the SEHA Health System on September 10th 2012. A week later, on September 17th 2012, SEHA representatives will visit homecare patients associated with SKMC, Tawam & Al Gharbia Hospitals at their residences. The Mas’aool initiative is also being extended to focus on patients with special needs, and September 24th 2012 will see meetings with these patients. The Mas’aool meetings are being conducted by the SEHA HealthSystem Facilities included SKMC, Al Mafraq and Al Rahba Hospitals in Abu Dhabi and the Tawam, Al Ain Hospitals in Al Ain, Al Gharbia Hospitals in western region and Ambulatory Health Services Centres.

“The Mas’aool initiative is designed to reach out to the community, and listen to what our clients, patients and members of the community have to say,” said Khalifa Al Ketbi, SEHA Deputy Chief of Operations. “We are committed to reaching out to the widest possible range of patients with varied requirements, and are extending the Mas’aool programme to involve home care and special needs patients, whom we consider important groups to effectively cater to.”

SEHA is committed to the development of a system of world class healthcare in Abu Dhabi. The company recognizes that excellence requires transparency and an ethos of regular feedback from stakeholders. SEHA’s outreach campaign is an attempt to create open yet informal channels of communication with customers who are directly impacted by healthcare provision standards. SEHA aims to establish clear channels for quality feedback to ensure that board stakeholder and customer concerns are taken into consideration.

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