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The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, inaugurated TODAY a new branch in one of Dubai’s major residential areas.
NBAD Motor City Branch will bring NBAD services and products to tens of thousands Dubai residents, including residents of the prestigious Arabian Ranches, Motor City, and all adjoining areas.
Saif Al Shehhi, the Senior General Manager of the Domestic Banking Division of NBAD; Qamber Ali Al Mulla, the Senior General Manager of NBAD’s International Banking Division and senior executives of the Bank inaugurated the new branch.
“This is the second branch that NBAD has launched this January and our 16th branch in the emirate of Dubai, signifying our increasing presence in the northern emirates. With 118 branches in UAE now, we are close to our customers, irrespective of where they live and work,” said Suvo Sarkar, the General Manager of Consumer & Elite Banking at NBAD.
“Following the launch of our Dubai Marina – JBR branch last week, the expansion into Motor City is in line with our strategy to position NBAD as a neighbourhood bank in key residential districts of Dubai,” said Abdullah Al Hosani, the Head of Branches at NBAD. “Motor City and Dubai Marina increase our reach to a great number of consumers in Dubai and beyond because both areas are major attraction points in the emirate.”
Mr. AL Hosani adds: “This year we will continue to expand our presence with particular focus on launching branches that introduce new concept in consumer banking.”
NBAD has been at the forefront of groundbreaking concepts in consumer banking.
Last October, NBAD launched its new Sheikh Zayed Branch, which ushered in a new branch banking concept designed to make the banking experience more personal, pleasurable and convenient for customers. The Bank also recently launched its Dubai Meadows Branch as one of its first "neighbourhood" concept branches that are aimed at bringing banking closer to where customers live.
“NBAD believes that its branches serve a crucial objective in building relationships with consumers and it is only through this relationship that we can serve them with quality and increase our services,” Mr. Sarkar said. “NBAD’s branch expansion will continue with a clear strategy and rational.”
Another strategy in NBAD branch network is guided by the Bank’s commitment to serving the UAE society. This is why NBAD maintains several cash offices in remote areas like the oil exploration areas in the desert. These units provide services to underserved areas.
NBAD has been ranked by the prestigious Global Finance among its World’s 50 Safest Banks for three years and the safest bank in the Middle East. NBAD has also been named the Best Bank in the UAE in 2011 for the third consecutive year and for the fifth time in a decade by Euromoney.
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