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The National Bank of Abu Dhabi (NBAD), the Number One Bank in the UAE, inaugurated its main branch in Dubai with exclusive features, including an elite Lounge, and a Business Banking Centre.
H.E. Mohammed Al Murr, the speaker of Federal National Council (FNC); H.E. Sultan Bin Rashed Al Dhaheri, NBAD’s Board Member; Saif Al Shehhi, the Senior General Manager of the Domestic Banking Division of NBAD; Abdulla Ghobash, NBAD’s Regional Manager in the Northern Emirates; and senior executives of the Bank inaugurated the new branch.
The branch is strategically located to cater to service busy commercial and residential districts in Deira area. It is staffed by best trained banking cadres under the leadership of Najla Abdulla Yousif; one of UAE young banking professionals.
“We are extremely thankful to His Excellency Mohamed Al Murr to honour us and attended this opening,” said Mr. Shehhi.
The newest NBAD branch employs the futuristic and groundbreaking concepts that NBAD is deploying, which sport aesthetics in design to make branch visits more pleasant and convenient, and also segments service areas by consumer types to enhance the quality of service.
“The National Bank of Abu Dhabi has become the trend-setter in consumer banking by launching branches that personify the future of consumer banking,” Mr. Al Shehhi said.
Mr. Al Shehhi continued: “Because of the services banks provide, they play a central role in consumers’ lives. This is why it’s long overdue that branches adopted an environment embodying aesthetics, comfort, privacy and personality.”
The new branch, which bring NBAD’s total in the country to 122 branches, is designed with a stylish and futuristic façade and a coffee lounge to make branch banking convenient, pleasurable, exhilarating, and intimate for consumers. It also sports the most sophisticated information technology to ensure the most efficient banking.
“NBAD’s growth strategy is to choose locations that are convenient to consumers and also position the Bank’s brand in line with NBAD being the leading and the Number One Bank in the UAE,” said Abdullah Al Hosani, the Head of Branches & Consumer Banking Transformation at NBAD. “The NBAD main branch in Dubai highlights our continued strategy to expand in key districts across the UAE.”
The new branch provides a full range of services from deposits and loans to cards, investments, Elite Banking services and its Business Banking Centre exclusively serves small- and medium-sized enterprises (SME).
“The UAE consumer banking is a very competitive market, and when branches serve as our best ambassadors it is imperative that NBAD supplements its superior products and reputation by launching groundbreaking branches that not only bring us closer to consumers but allow us to differentiate NBAD banking experience from the rest,” Mr. Al Shehhi said.
NBAD has one of the largest branch and ATM networks in the UAE, with nearly 490 ATMs across the nation to complement its 122 branches. The new branch is NBAD’s 17th in Dubai.
“As the Number One Bank in the UAE, NBAD continues to expand the network and the brand in all strategic and remote areas to provide our services and products to clients,” said Mr. Al Hosani. “NBAD’s growth strategy is to choose locations that are convenient to consumers and also position the Bank’s brand.”
Another strategy in NBAD branch network is guided by the Bank’s commitment to serving the UAE society. This is why NBAD maintains several cash offices in remote areas like the oil exploration areas in the desert. These units provide services to underserved areas.
NBAD has been ranked by the prestigious Global Finance among its World’s 50 Safest Banks for three years and the safest bank in the Middle East. NBAD has also been named the Best Bank in the UAE in 2011 for the third consecutive year and for the fifth time in a decade by Euromoney.
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