Ticket sales for the highly anticipated ‘Big Boys Toys’ show, dubbed as the most exciting and exhilarating lifestyle show to be held in the UAE capital, has commenced. Organisers Artaaj have released multi-category tickets ranging from AED 100 to AED 1000, to cater to different visitor segments from across the region that are expected to attend the event running from March 16th to 19th, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). This edition of ‘Big Boys Toys’, positioned as the biggest lifestyle show in the Middle East, promises to showcase the latest technologies and the biggest brands combined with high-impact shows in four days of non-stop excitement.

Entry tickets to the ‘Big Boys Toys’ show are priced as follows: ‘Silver’ - single day entry ticket is priced AED 100; ‘Gold’ – single day fast track entry ticket priced AED 250, with benefits such as ‘ahead of the line’ provisions at all shows and interactive entertainment; exclusive VIP seating at all shows, music lounge and international village. In addition, there are also the season entry tickets for Silver and Gold that allow entry on all three days (17, 18 and 19 March 2011). Entry on March 16 is predominantly on invitation only for members of the royal family and other dignitaries, however limited numbers of VIP tickets priced at AED 1,000 are available for this day. All features and shows at the event are free of charge for VIP ticket holders.

“It’s all systems go for ‘Big Boys Toys’ 2011, the most awaited and most exciting lifestyle event to hit Abu Dhabi, and we are equally excited to begin ticket sales,” said Biju Jayaraaj, CEO, Artaaj. “The ‘Big Boys Toys’ show has witnessed unprecedented success since it first started in 2009 and we will make sure that we have more to offer every edition. Every aspect of the show has been planned to offer maximum value to the visitors, right from the tickets to the various attractions, exhibits and zones at the event. As far as the tickets are concerned, we have ensured that everybody has an opportunity to be part of the show and take advantage of the host of attractions and surprises at the event. Visitors can expect great value in exchange for buying a ticket and taking part in interactive games, shows and seeing the latest gadgets that are making their first appearance in the UAE.”

The ‘Big Boys Toys’ exhibition will feature more than 100 exhibitors across 46 exclusive categories highlighting the latest in modern high-end luxury products to an affluent target audience of 60,000 visitors. The event has been divided into its seven original zones; drive, ride, off road, marine, aviation, digital and lifestyle, plus an additional three new sections for wellness, fashion and adventure.

Tickets are available online at: www.boxofficeme.com, www.timeouttickets.com, www.ticketingco.com, and www.ticketingboxoffice.com, or through regular ticketing outlets like Virgin Megastore, Hallmarks, and Spinney’s Audio Video. More information on the tickets can be availed from the event hotline: +971 55 77 66 998.
 

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