Abu Dhabi has become the largest market for BMW Group vehicles in the Middle East, following the announcement of Abu Dhabi Motors’ record-breaking 2010 sales results. The figures were revealed at a press conference held at The Shangri-La Hotel in the capital and attended by high-ranking officials from the BMW Group Middle East and Rolls-Royce Motor Cars Middle East.

The exclusive importer of BMW Group vehicles and sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain recorded the largest sales volume and achieved the highest growth in the Middle East. In addition they were placed among the top five markets for Rolls-Royce in the world.

Abu Dhabi Motors recorded sales of 3,616 BMW and MINI vehicles in 2010, a growth of 39% over the previous year. The success comes on the back of an active year for Abu Dhabi Motors in which a host of new models were launched, including the BMW Gran Turismo, 5 Series, X1, X5 and ActiveHybrid models of the BMW 7 Series and X6. The importer was also the top seller for BMW Motorrad motorcycles in the Middle East, selling 64 models.
The results also confirm that Abu Dhabi Motors is the biggest-selling dealer of Rolls-Royce Motor Cars in the Middle East and among the top five dealers in the world, boasting the richest bespoke specifications. The exclusive dealer celebrated the end of 2010 by receiving two exclusive bespoke models inspired by the climate and heritage of the Gulf - the Pearl of Arabia Rolls-Royce Phantom, and the Arizona Sun Rolls-Royce Ghost.

Further highlighting its commitment to customer care, Abu Dhabi Motors also recorded the highest BMW customer satisfaction results in sales in the Middle East for 2010.

Arno Husselmann, General Manager at Abu Dhabi Motors said: “Customers in Abu Dhabi demand excellence in their luxury vehicle purchases, from the brands, models and specifications they choose through to the aftersales service they can call upon afterwards. Abu Dhabi Motors has never compromised on its core value of providing these customers with quality and care at every stage of the purchasing process, and it is this dedication that has seen us overtake competing markets to become the top market in the Middle East.”

“However, we also understand that the only thing harder than reaching the top is staying there, and we are ready to face that challenge in 2011 with a host of new and exciting models including the new BMW 6 Series, BMW X3 and MINI Countryman, the first ever four-wheel drive MINI,” he added.

Abu Dhabi Motors was also the biggest seller of BMW Premium Selection, the BMW Group’s approved used-car programme, with 445 vehicles sold, an increase of 24% over the previous year. “The success of the BMW Premium Selection Programme not only proves the quality of the program but also the high resale value of BMW vehicles compared to their competitors in the luxury segment,” added Husselmann.

The sales results culminate a milestone year for Abu Dhabi Motors, in which it announced the opening of a multimillion dollar redevelopment and expansion to the Umm-Al-Nar Showroom which includes a dedicated MINI and BMW Premium Selection showroom for used cars.

Abu Dhabi Motors also announced that it has moved its Rolls-Royce operations to a new a 894 square meter building in Umm Al Nar, comprised of state of the art facilities and a showroom floor capable of displaying five cars.
 

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