du, from Emirates Integrated Telecommunications Company (EITC),and Etisalat UAE, branded as etisalat e&today announced the signing of a Master Developer Agreement (MDA) withUAE-based Aldar Properties. Through the new partnership, both service providers will deliver essential telecommunications infrastructure for the developer’s major projects in line with the Taawun infrastructure deployment initiative.

Taawun, a joint initiative to support the long-term vision of the government in developing smart infrastructure, gives customers an opportunity to select their operator of choice for telecom services. It is key to establishing a robust telecom infrastructure for property developers by deploying advanced fibre-optic and passive telecom solutions that are best-in-class and future-proof.

Fahad Al Hassawi, CEO of du said: “We are excited to partner with Aldar Properties to provide the community members with state-of-the-art telecommunications services and other technologies sought after by tenants. du’s networks offer high-speed connections to empower residents and add value to communities as well as contributing to the UAE’s economic, social, and digital transformation.”

Masood M. Sharif Mahmood, CEO of etisalat by e&said:“The newly developed telecom infrastructure of the UAE is key to reinforcing the role that the UAE’s telecom industry plays in this ‘connectivity renaissance’ era.  In line with our commitment to maintaining our cutting-edge telecom infrastructure offerings and staying aligned with the UAE government’s vision for accelerating digitalization and innovation, we are delighted to collaborate on this ground-breaking initiative. Through the Taawun initiative and partnering with Aldar Properties, we commit to doing our very best to provide state-of-the-art services and world-class connectivity solutions to the residents of these new property development projects.”

Under the agreement, du and Etisalat will install, maintain, and oversee state-of-the-art fixed telecom services and solutions across Aldar Properties’ projects in Abu Dhabi’s most desirable destinations, including Yas Island, Saadiyat Island, Al Raha and Reem Island as well as government housing and infrastructure projects. Through the development of advanced telecom infrastructure, Aldar residents will be able to choose their own service provider and have access to the latest fiber-optics and advanced 5G communication solutions. This will help transform these communities into smart, sustainable, and high-quality-of-life areas for their residents with modern ways of living.

Adel Abdulla Albreiki, CEO of Aldar Projects, said: "At Aldar, we are committed to building integrated and thriving communities that enrich people’s lives and contribute to Abu Dhabi’s growing attractiveness as one of the world’s most liveable cities. Through this partnership with du and e&, not only will we further advance the telecom infrastructure across our developments, we will also reinforce our continuous efforts to remain at the forefront of digital transformation, sustainable development, and operational excellence. We look forward to seeing the impact that these advanced, state-of-the-art connectivity solutions will have on our communities.”

Residents in integrated communities developed by Aldar Properties will now have the option to choose a retail telecom operator of their choice and the arrangement will further support the UAE government’s long-term vision to develop smart infrastructure and establishing a robust telecom sector for master developers and ensure a high quality of life for all.

For more information, please visit www.du.ae. 

We accept Guest Posts