Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has launched "ADIB Direct eFX", a new addition to the business-focused digital banking platform providing a simple solution for clients to secure online foreign exchange rates for international transfers and payments. The platform allows clients to avail live, competitive rates for foreign currency and execute transactions at any time and from any location.

Aimed at businesses of all sizes, ADIB Direct automates many services delivering significant cost and time efficiencies. Companies benefit from one central view of ADIB's wide range of new corporate banking features improving their ability to manage their finances locally and internationally. These features include customisable dashboards, cashflow forecasting, and trade finance management, which are accessible across all devices including a mobile app. Through ADIB Direct eFX, clients can now view live rates and submit an online Request for Quote to get better foreign exchange.

Commenting on the launch of ADIB Direct eFX, Haytham Elmaayergi, Global Head of Transaction Banking at ADIB, said: "The launch of ADIB Direct eFX provides a significant addition to the ADIB Direct digital platform, allowing corporate clients to access foreign exchanges services to support their imports and exports with just a few clicks. Through ADIB Direct's integrated dashboard, clients no longer need to call the treasury desk or visit branches to get currency rates but can obtain them from the comfort of their office. This is part of a wider commitment by ADIB to help businesses across the region to enhance their efficiency, liquidity and risk mitigation objectives through unrivalled financial and digital solutions."

ADIB is currently implementing a digital transformation strategy to boost the bank's productivity and enhance the customer experience across its various segments.

ADIB has received numerous awards for its digital and trade financing offerings in recent months including 'Best Islamic Financier' at the International Trade Finance Awards 2019 and 'Best Online Cash Management in the Middle East' and 'Best Islamic Digital Bank' by Global Finance. The bank was also named 'World's Best Islamic Bank' by the FT's The Banker Magazine, 'Best Premium Banking Service in the UAE' from Banker Middle East, and 'Best Islamic Bank' at the EMEA Banking Awards.

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