The game-changing design of Etihad Airways ' new Airbus A380 First Class product, called First Apartments, has been recognised at the annual Society of British and International Design (SBID) Awards 2014, held at the Dorchester Hotel in London last week.

London based Acumen Design Associates, which forms part of the airline-led ' Etihad Design Consortium' (EDC), a collection of leading brand and design agencies tasked with creating the airline's new interiors, picked up the SBID's top award for designing the industry-leading new cabin.

The patent-pending design for Etihad Airways ' new A380 First Class cabins was entered under the category of Best Entertainment Space but took home the most coveted award of the evening, Overall Design Award 2014.
The event is considered to be one of the most prestigious on the international design calendar and recognises design excellence across a broad range of 15 different categories. The SBID Awards are voted for by leading industry experts and business leaders and are judged for both technical content and aesthetic creativity using two tiers of judging.

Ian Dryburgh, CEO and Founder of Acumen Design Associates, said: " Etihad Airways ' First Apartment is the largest, most luxurious and highly customised First Class cabin in the sky, achieved via a revolutionary patent pending cabin layout designed exclusively for Etihad by Acumen Design Associates.

"We were briefed to design a First Class cabin based on Etihad 's successful 'Inspired Service' and the extensive qualitative consumer research undertaken by Etihad - to bring the individuality and exclusivity of a luxury boutique hotel experience which also embraces Arabian modernism."

Peter Baumgartner, Chief Commercial Officer of Etihad Airways , commented: "I am thrilled that the work undertaken by Acumen for our stunning First Apartments has been recognised by the SBID. This accolade is testament to their world class service, from the initial concept designs based on our extensive international customer co-creation workshops, The Etihad Big Talks, to the final delivery of this elegant cabin."
 

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