A high-level delegation from the Abu Dhabi National Exhibitions Company (ADNEC) is marking an emphatic participation at IMEX America 2014, outlining Abu Dhabi’s unique value proposition as a business gateway to a growing economic region in the Middle East and North Africa and across Asia.

ADNEC’s multi-award winning Abu Dhabi National Exhibition Centre is also being showcased as one of the region’s largest and most advanced venues for large-scale exhibitions and conferences.

The largest trade show for the international meetings, events and incentive (MICE) industry in the United States, IMEX America 2014 runs from the October 14-16 at the Venetian Hotel in Las Vegas.

Humaid Matar Al Dhaheri, Acting Group CEO at ADNEC, said: “IMEX is a world class platform that assembles the global industry to assess new trends and share knowledge about the rapidly growing MICE industry. Participating at this year’s event allows us to strengthen our international ties and forge new partnerships with key players in the global conference and exhibition.

“As we continue to drive Abu Dhabi’s reputation as a rising star of the global exhibition and conference industry and communicate its value proposition to industry peers, we support the vision of the emirate to further diversify our economy and shape a safe and sustainable economic future.”

The 2014 edition of IMEX America is witnessing participation growth of 13% compared to the previous year, offering increased business and networking opportunities for leading global players. Last year’s event drew more than 2,800 exhibitors and 1,800 attendees.

Launched in 2011, IMEX America has fast become the United States’ largest, global hosted buyer exhibition for the incentive travel, meetings and events industry. More than just a trade show, the event offers the best in business opportunities, top quality, as well as free executive and professional education, and parallel co-located events. 

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