The National Bank of Abu Dhabi (NBAD), UAE’s premier bank, is the first financial institution in the Middle East to select NCR SelfServ 91, a new hardware platform that will help NBAD transform its branches and extend its retail banking footprint.

As the latest in branch banking technology from NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, NCR SelfServ 91 is a modern, sleek, in-branch ATM that can help migrate low-value transactions from the teller line to self-service, freeing branch staff to focus on sales and customer support.

“At NBAD we believe that to be recognised as the World’s Best Arab Bank, we need to put our customers at the forefront and do the right things, the right way,” said Abdulla Al Otaiba, Senior Managing Director of Retail & Commercial - Gulf at NBAD. “NCR’s new branch transformation technology helps bring tellers and all of their equipment out from behind the counter and allows them to interact with customers in an open environment, while retaining the human touch. This helps to us improve efficiency, enhance customer experience and increase sales.”

When paired with next-generation NCR Interactive Banker software, SelfServ 91 can complete as much as 90 percent of typical teller transactions and connect in-branch employees to server-based software that delivers fast, real-time customer and transaction data to tablet PCs, freeing employees to roam the branch and assist customers as they conduct transactions.

“Consumer experience at the bank branch is about to change more dramatically than it has in more than a generation,” said Habib Hanna, managing director for South Gulf and Pakistan, NCR. “The roadmap to branch transformation begins here, and additional software will unlock even greater capabilities as financial institutions move their associates into the open to directly interact with consumers and provide in person assistance, similar to what we experience while shopping or checking in to the airport.”

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