(22 April 2014)
Etihad Airways, the national airline of the United Arab Emirates, is offering personalised travel tips to social media users as part of a brand new online initiative, titled EtihadSuggests.
The global campaign invites members of the public to ask holiday-related questions on Facebook or Twitter using the EtihadSuggests hashtag. Etihad Airways’ online community team will aim to respond within 10 minutes, offering insider information on must-visit destinations, including suggestions on the best hotels, restaurants and tourist attractions.
Etihad Airways will also proactively find and respond to general travel-related posts on Facebook and Twitter, surprising users with helpful tips that directly relate to their trip.
The EtihadSuggests campaign will be operated on a 24x7 basis, with the airline’s online community team offering personalised travel tips in both English and Arabic.
Peter Baumgartner, Chief Commercial Officer at Etihad Airways, said: “Our social media channels have attracted a fast-growing community of followers across the world, who have always responded favourably to the travel-related hints and tips we have posted in the past.
“Our EtihadSuggests campaign presents an exciting opportunity to build on this popularity and tap into the wealth of information within Etihad Airways and Etihad Holidays about interesting destinations to visit, plus the fun activities and tourist attractions that should not be missed during a stay. Unlike our other posts, which were aimed at a wider audience, #EtihadSuggests is focused on personalised and tailored information that relate to the travel needs of individual users. And once travel plans come together, Etihad Holidays can help fulfil them.”