Abu Dhabi Finance (ADF), one of the UAE’s premier providers of innovative, flexible and transparent residential and commercial mortgage products to the local market, is delighted to announce thatit will be the “Official Mortgage Provider” of the Abu Dhabi Cityscape 2014.

ADF’s main aim is to provide the best range of residential and commercial mortgage products across the UAE; the Company aims to do this through constant product innovation, partnerships and organic growth. ADF sees the key to achieving this is by continuing to provide the highest levels of transparency and Client Service in the market. As a testament to this, ADF won the “Best Home Finance Product” - Banker ME Product Award 2014 in March this year.

Furthermore Cityscape is hosting an executive afternoon session called “Abu Dhabi Market Overview” on the first day of the exhibition for the region’s government and the key leading players in the real estate industry. The Chief Executive Officer of ADF, Christopher Taylor will be participating as a panellist at this prestigious event, discussing the ways for Abu Dhabi’s property market to help the capital achieve its short-term goals. 

Over the last year ADF has seen a marked improvement in its performance, compared to the same period last year (Q1 2013), profits for Q1 2014 are up 40% quarter on quarter. ADF has also grown its client base 13% and book size 12% respectively in the last 12 months.

ADF’s believes its success so far can be attributed to the following core values of the company: 

• ‘Passion for our Clients’ – friendly, transparent, high quality, in depth advice to clients as well as rapid decision making. 

•‘One Team, One Goal’ – team approach for staff and clients alike 

•‘Continuous Improvement’ – provide innovative and constantly evolving products and services that give clients flexibility and peace of mind

•‘Valuing our Community’ – to be a valuable contributor to the community and local economy 

Ali Eid Al Mehairi, Chairman of Abu Dhabi Finance commented: “It is a great honour for us to be taking part in this prestigious conference and the panel discussion. Not only is it one of the key speaking platforms at one of the leading real estate exhibitions for the region but it is a really exciting time for Abu Dhabi Finance. The first quarter of this year has been our busiest since 2009 and we are performing in line with our plan which includes a 10% growth in our loan book. We are proud to be one of the main sponsors of the exhibition as “Official Mortgage Provider”. One of our core values is valuing our community and part of this is to support the Abu Dhabi Plan 2030 to transform Abu Dhabi to a truly global capital city.” 

Commitment to these values has generated trust amongst its clients and contributed to ADF’s rapid growth. As part of its commitment to ‘continuous improvement’ ADF launched its new website this month, providing a wealth of new functionalities and content such as mortgage calculators and guides that will help potential clients. For further details please visit ADF website at:  www.adf.ae. ADF’s latest promotion will be revealed on the first day of Abu Dhabi Cityscape exhibition.

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