In collaboration with Etihad Airways, the UAE’s national airline, we are expanding our successful Access Abu Dhabi trade engagement programme to five new markets this year – China, France, Italy, Brazil and the USA.

The year-long campaign has already notched up considerable success with hotel guest booking hikes from its initial target markets of Germany, the UK, Russia, India and Australia.

In 2014, the expanded programme will reach out to a total of 10 countries across four continents.

The Access Abu Dhabi team is also looking into a tailored version of its programme to address specific GCC market needs.

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