Etihad Airways, the national airline of the United Arab Emirates, will capture the spirit of the upcoming holiday season with an exciting photo competition on its social media channels.

Launched today, the competition invites people across the globe to submit original photos from their travels on Facebook, Instagram or Twitter, using the hashtag #EYFollowYou.

The background of the photo can reflect any aspect of the holiday experience, such as visiting a world-famous landmark, having dinner at a local restaurant, or relaxing onboard an aircraft.

The competition guidelines provide full details of the specific pose to be adopted in the photos, along with terms and conditions.

The competition is open until 31 January 2014 and a selection of the best entries will be showcased on Etihad Airways’ global Facebook page.

The lucky winner will receive a pair of Coral Economy return tickets to any destination in the Etihad Airways network, subject to terms and conditions.

Peter Baumgartner, Chief Commercial Officer of Etihad Airways, said: “Through our social media channels, we engage with a fast-growing community of followers across the globe. Over 600,000 people now like us on Facebook alone, almost double the number from a year ago.

“At the heart of a successful social media strategy is two-way communication. We can update our followers on the very latest brand, product and sponsorship news, while receiving their valuable feedback in return.

“We know our followers have some incredible holidays planned in the coming weeks, so this is a great opportunity for them to share their travel experiences with us and potentially win an exciting prize along the way.”

For more information on the terms and conditions of the #EYFollowYou competition, please visit: www.facebook.com/etihadairways. />  

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