Tourism Development & Investment Company (TDIC), the master developer of major tourism, cultural and residential destinations in Abu Dhabi, announced yesterday during a large ceremony at the Monte-Carlo Beach Club, Saadiyat the launch of Advantage, a new exclusive loyalty programme that offers residents of TDIC communities a wide range of privileges and benefits across its assets. The programme allows all residents over the age of 18, at The Residences at The St. Regis Saadiyat Island Resort, Saadiyat Beach Residences, Saadiyat Beach Villas and the Eastern Mangroves residences, to receive an Advantage card and enjoy the benefits it offers.

The Advantage card, which is colour-coded depending on the specific community a resident belongs to, gives access to a wide range of privileges and benefits at the St. Regis Saadiyat Island Resort, Monte-Carlo Beach Club, Saadiyat, Saadiyat Beach Golf Club, Abu Dhabi Golf Club, The Westin Golf Resort & Spa, Eastern Mangroves Hotel & Spa, Qasr Al Sarab Desert Resort, and Desert Islands Resort & Spa by Anantara, Fanr Restaurant, as well as the Saadiyat Public Beach managed by Bake. These privileges include receiving discounts on dining, spa treatments, best available room rates, annual membership fees, and many others.

Ahmed Al Fahim, Executive Director of Marketing, Communications, Sales and Leasing at TDIC, stated: “We are committed to enhancing the lifestyle and experience of our residents through creating more benefits and privileges for families living in TDIC’s communities. The new Advantage programme complements our exclusive lifestyle offering and gives our residents an advantage over others in the city.”

The Advantage programme will soon move into a second stage of development which includes signing partnerships with companies outside of TDIC’s portfolio in order to expand the range of exclusive offers to residents. “This is going to be the beginning of more benefits and services that we will be offering to our residents. It is an opportunity for TDIC to partner with more operators, retailers and restaurants that will give our residents the kind of exclusive offers they are looking for,” Al Fahim added.

Every resident or homeowner, directly leasing and buying with TDIC, will benefit from TDIC’s Advantage card. TDIC will be regularly updating its residents on the latest offers via its website. Details on the benefits and offers of the Advantage card are available at www.tdic.ae/youradvantagecard.>

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