Abu Dhabi National Exhibitions Company (ADNEC) has announced its participation in an industry-specific international workshop that is being organised by the International Congress and Convention Association (ICCA) in Cape Town, South Africa.

Scheduled to run from 25-26 April, the workshop is expected to attract representatives of 14 of the largest convention centres worldwide, in addition to 14 international organisations such as the International Association for the Study of Lung Cancer, the International Society of Surgery and the International Association for the Study of Obesity.

Robin Miller, Sales Director for Conferences and Events, ADNEC, said: "The workshop provides stakeholders with a platform to exchange knowledge, experiences and expertise, and evaluate the global conferences’ sector to determine its future prospects and challenges. It also represents an important opportunity for ADNEC to showcase its state-of-the-art infrastructure and services - some of the most important components of success for any event - to the international business community and event managers.”

Miller added: “The workshop is anticipated to significantly stimulate ADNEC’s growth in the meetings, incentives, conferences and exhibitions (MICE) industry while fast tracking Abu Dhabi’s goals for business tourism. It will additionally facilitate ADNEC in attracting new investments and contribute to developing the MICE industry in the emirate in line with Abu Dhabi Economic Vision 2030.”

ADNEC participates in numerous international events throughout the year as part of its support to the meetings, incentives, conferences and exhibitions industry. Some of the upcoming events include IMEX Frankfurt in Germany in May 2013 during which ADNEC will share its experience and highlight its capabilities in hosting prominent events such as the World Ophthalmology Congress 2012 that attracted more than 12,000 professionals from over 126 countries.

ADNEC recently participated in the first promotional tour of Abu Dhabi Tourism and Culture Authority’s Abu Dhabi Convection Bureau, covering New York, Chicago and Washington, DC, to introduce the business community in the Unites States to ADNEC and the advanced events and tourism infrastructure that Abu Dhabi offers. The tour achieved significant success and is set to positively reflect on the MICE industry in the emirate and reinforce its position as one of the key hubs for events worldwide.

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