UAE banks and financial institutions are using the country’s leading recruitment fair to support their ambitious 45 per cent Emiratisation target, as the sector continues to boast the largest Emirati workforce among private companies.

With stringent Emiratisation quotas set by the UAE Ministry of Labour, 12 finance sector organisations are already onboard the Tawdheef Recruitment Show, taking place from 29 to 31 January 2013 at Abu Dhabi National Exhibition Centre (ADNEC), in order to offer career opportunities to talented Emirati job seekers.

The National Bank of Abu Dhabi, First Gulf Bank, Standard Chartered Bank, National Health Insurance Company (DAMAN), Commercial Bank International, Abu Dhabi Commercial Bank (ADCB), and Union National Bank will all have current positions available for the country’s brightest talent, with the show’s organisers Informa Exhibitions, expecting several more to confirm their places in the coming months.

According to Abu Dhabi Tawteen Council, the number of Emirati jobseekers reaches 13,000 annually, 80 per cent of whom are female, most holding a high standard of qualification.

Asma Salem, an ambitious young Emirati professional found her career path at Tawdheef earlier this year. She was hired by First Gulf Bank as a Management Trainee within Nujoom, a programme which develops future Emirati leaders in the financial sector.
Speaking about her experience at Tawdheef, Asma said: “Prior to visiting Tawdheef I relied on sending my CV to companies on their web portals and given the large number of applicants, the majority of companies did not reply, which de-motivated me.

“Tawdheef, however, took a more traditional approach, in a modernised manner. It eliminated the virtual barrier between employers and employees, allowing both parties to interact with one another. It was through Tawdheef that I regained my hope in finding the right career.”

Salem added: “The private sector is a fast paced and active environment. It’s definitely a challenge, and every day I discover a new strength in me. It’s self fulfilling when you excel in accomplishing a task that you initially, prior to starting it, thought you were unable to do.

“Building a successful professional career comes with constant hard work and patience, which the private sector nurtures. These two traits are invaluable ingredients for one’s success”.

According to the Emirates Nationals Development Programme (ENDP), the banking sector is looking to increasing its Emiratisation targets by four per cent annually until 45 per cent of staff comprises UAE nationals – up from the current 35 per cent.

Hayete Jemai, Exhibition Director of Tawdheef said the platform that the dedicated Emiratisation fair provides is ideal for banks and other private sector organisations to target young Emirati talent.

“We know that young Emiratis tend to be less encouraged about private sector jobs,” said Jemai. “Our role is to create the right platform for them to change this false perception and take advantage of the unique opportunity they are offered”.

Supported by the ENDP, and organised by Informa Exhibitions, Tawdheef returns after a highly successful showing earlier this year when 95 companies presented more than 2,000 positions for qualified UAE Nationals.

Tawdheef is open from 10am-7pm daily and on 30 January from 10am – 1pm the show is reserved for Emirati ladies only. Entrance is restricted to UAE national job seekers from 10am – 4pm, while all other nationalities can attend from 4pm onwards. Pre-registration and more information is available online at www.tawdheef.ae.>

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