Wilier Triestina, the leading Italian manufacturer of racing bicycles, has announced that it will showcase the ‘Cento1 SL Gold Edition’, a USD 18,000 luxury super-bicycle at the upcoming ‘Big Boys Toys’. The highly awaited luxury lifestyle event will be held from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). Big Boys Toys aims to offer the ‘best of the best’ products and services combined with live demos and activities that will appeal to high-net-worth male consumers. The ‘Cento1 SL Gold Edition’ is an exclusive version of the brand’s flagship, ‘Cento1’, the model used by the athletes of Team Lampre Isd, which is yet another unique product to be exhibited in this year’s show. This new model has been specifically designed for the ‘Big Boys Toys’ show and is expected to target the attention of the region’s cycling hobbyists and enthusiasts. In addition, the leading manufacturer will also highlight other models including the ‘Granturismo’, ‘Imperiale’, and ‘Cento1 CX’ at the event.

Targeted at racing enthusiasts, every external detail of the ‘Cento1 SL Gold Edition’ has been reformulated. White, black and gold are the colours of the carbon monocoque frameset while the halberd on the front and the inscriptions ‘Cento1’ and ‘SL Gold Edition’ are made with pure gold. The high-speed carbon wheels - Racing Speed XLR - have been designed by Fulcrum Racing and feature elements of gold. Further, the handlebar - Plasma FSA - is covered with a leather ribbon and the saddle chosen for this super bicycle is the ‘Preziosa’ manufactured by Selle Italia.

“Racing enthusiasts are geared up for the opening of ‘Big Boys Toys 2011’, which is set to be the most exciting event of its kind,” said Biju Jayaraaj, Chief Executive Officer, Artaaj. “Through this event, the UAE will once again underline its reputation of showcasing unique products that are not readily available in the mass market, a prime example being the launch of the ‘Cento1 SL Gold Edition’ luxury product showcase of Wilier Triestina, which is a special edition version that has been specially designed for the event. Artaaj remains steadfast in our commitment to showcase unique high-end luxury products in ‘Big Boys Toys’.”

‘Big Boys Toys’ is a high-impact exhibition catering to high-net worth individuals in the region that is expected to draw in more than 60,000 visitors during its four-day run. All ‘Gold Class’ tickets for ‘Big Boys Toys’, have been sold out, according to show organizers, Artaaj. The organizers have also reported brisk sales in other ticket categories, as the countdown starts for the most exciting four-day event in Abu Dhabi.
 

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